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Bodyfit

Bodyfit is a green gym in the heart of midtown Kansas City, run completely by solar power. They specialize in Strength Training, High Intensity Interval Training, Yoga, Kickboxing, and Brazilian Jiu-Jitsu. I have been a member at Bodyfit since the spring of 2021. We have a tight knit community of people that is unlike any other gym I've been a part of. Consistency, effort, and holding yourself accountable for your progress are core tenets for us.

I have had the opportunity to help guide and build consistency in the way Bodyfit presents itself visually. One way I did this was by reworking and simplifying the jiu-jitsu team logo. The former logo was a bit too clunky and impractical at smaller sizes. It needed to be more self-contained and compact. I was able to stack the two words since they contained the same amount of letters and be more useful in applications where the logo has to appear in a very small scale. A perfect example of this is our competition gi which I had the opportunity to design to be instantly recognizable among many other gym gis.

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© 2024 by Max Van Tilburg.

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