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Museum of the Four Corners

This is a student project I made for a Layout Design class at JCCC. The assignment was to create an imaginary business and build a visual identity for it.


Museum of the Four Corners is a natural history museum located in the southwest corner of Colorado. It gives visitors a chance to learn more about one of the most unique regions of our country and serves as a resource to other landmarks to discover throughout the southwest.


I researched similar businesses that exist in this region and designated that the target audience was mid 20s to early 30s, outdoor enthusiast, loves traveling, camping and rock climbing, shops at stores like Patagonia, REI, The North Face and Moosejaw.
From this information, I decided the look and feel of this brand should
be directly inspired by the natural beauty and colors of the southwestern landscape and wildlife. I did this by using warm, bold colors as well as thick lines and typefaces.

© 2024 by Max Van Tilburg.

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