The concept behind Full Circle was to make a music festival that not only was entertaining for attendees but also beneficial for the city and community that hosts it. The idea was to have exclusively independent musicians that might otherwise not have the chance to play such an event as well as have community workshops and forums to try and strengthen and support the communities that surround the area this fest takes place in. Consequently, I wanted the visual language to be very simple, impactful and easy to recognize from far away. I also wanted to give much of the design and layout to reflect a diy, hand made feel.