Kitsune is the Japanese word for fox. There are a lot of stories in Japan that center around the Kitsune and it is seen as an elusive and playful yet elegant creature. This is why I chose to use this as the concept for branding a winery. I wanted to capture the feeling of a fox in brand: smooth, simple and sophisticated. I did this

by using repeating lines to create a feeling of movement and vibration which should reflect the feeling of drinking these wines.