Seen Merch
For six years, I worked in merchandising at Seen Merch. I started as a printer and was eventually promoted to graphic designer. While I was there, I had the opportunity to work as a designer with bands such as The Gaslight Anthem, Brian Fallon, Helmet and As I Lay Dying as well as comedians such as Eric Andre and Iliza Shlesinger.
Typically we would meet with clients and develop a brief to bring to the rest of the design team. We would then work together to translate the clients’ needs into a final product.
Eric Andre
Seen Merch had Eric Andre as a client since the beginning of his popularity. At first, we only printed for him and never got to work on any creative work. That all changed when we were asked to work on merch for his Fyre Fest themed birthday party. We designed a "pen and pixel" style rap album shirt, water guns, pool floaties and more.
Eric was so happy with what we made that he asked us to make merch for his wild "stand up" tours. For that, we got to make acid blotter sheets, ranch dressing bottles, weed grinders and many more promotional items.
Iliza Shlesinger
My team was approached by comedian Iliza Shlesinger to brand and create merchandise for her Comedy Tailgate Tour which happened in 2020 during the pandemic.
This tour took place exclusively at drive-ins across the country where fans could watch the show from the safety of their cars.
I was assigned to design a gas station style t-shirt for her tour which featured lightning bolts, an eagle, the American flag and her dog Tian Fu. She wanted to lean in to how specifically Americana – not only car culture – a drive-in is. In her words, “It’s not a stuffy theatre, it’s an American tailgate drive-in party.”
Brian Fallon & The Gaslight Anthem
Miscellaneous
